| Article number: | 680341856018 | 
| Availability: | In stock | 
“Every album, I’m trying to die/“The goal is ego death every time that I rhyme,” is one arresting line, among many others on Shad’s forthcoming new album Start Anew. It’s taken from a track called “Happiness” and for Shad it crystallizes one of the main themes of the new project. According to Shad, for a new beginning to emerge you have to be willing to discard the old way of doing things and genuinely challenge yourself to step outside of your comfort zone. “I decided against calling the album fear of death—a phrase you hear throughout the record.
I just figured that’s not a very approachable title. But “Start Anew” to me represents the same idea – this fundamentally human thing of the difficulty we have embracing endings even though that’s often the only way to arrive at something new,” Shad says. “The new start, that positive fresh new life is right there,” he says. “But it's often on the other side of risk or even loss of some kind.”