| Article number: | 5060180327231 |
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'Tuff Times Never Last' is a spirited and vibrant collection of songs serving as an optimistic reminder to tightly hold and embrace the many dualities that occur in life. Over the course of the 11-song suite, the album explores togetherness, community, sensuality, childhood, loss and above all perseverance.
Initially drawing inspiration from a viral social media meme, co-bandleader Onome Edgeworth said of the title's origins and meaning: "It's from the meme but it's also true stuff. Although we're reflecting on joy and celebration, you realize that a lot of that beauty comes out of challenges and difficulties. It felt like a natural truth that we discovered whilst writing".
The accompanying artwork was painted by Luci Pina, the acclaimed illustrator whose work has been sought and commissioned by the likes of The Cut, Soho House, DICE, Apple Music and It's Nice That. Embedded within the image is Kokoroko's ode to London in the summer.