Self written / co produced / recorded, this album includes collaborators Kendrick Lamar, Rosalia, James Blake, Don Toliver and features released tracks including ‘Durag Activity’ with Travis Scott, and the hit ‘Family Ties’ with Kendrick Lamar, which debuted at no.18 on the Billboard Hot 100, earning Keem his first top 40 achievement.
Fifteen of the album's tracks feature production by Keem himself. Other notable producers include CardoGotWings, Jahaan Sweet, Sounwave, Outta town, Roselilah, Deats, Jasper Harris, Frankie Bash, Scott Bridgeway and Dahi. Outside of this album, Keem has produced with other artists including Beyoncé, Schoolboy Q and Jay Rock.
An artist whose rise to recognition has been built upon distinct lyrical finesse and incredible production, this is Keem’s third album following 2018’s cult record The Sound Of Bad Habit and 2019’s Die For My Bitch, which featured the breakout hit ‘Orange Soda’.